Marketing
•
Full-time
Creator Marketing Associate
New York, New York
•
hybrid
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
:
Hinge is looking for a bilingual Creator Marketing Associate to support our growing creator efforts across North America, with a particular focus on leading our expansion into Mexico. In this role, you’ll report to the Creator Marketing Manager, North America and work cross-functionally with brand, international, media, and agency partners to build culturally resonant, test-and-learn creator programs.
We’re looking for a collaborative operator and strategic thinker — someone who thrives in a fast-moving environment, is excited to bring creators into new cultural spaces, and has a pulse on emerging media formats and platform-native behavior. This role is ideal for someone who can move fluidly between execution and ideation, and who’s passionate about helping shape the future of how Hinge shows up through creators.
Responsibilities
- Lead creator marketing efforts for Hinge’s Mexico expansion, including sourcing and vetting creators, developing briefs, managing reviews and feedback, and overseeing all content delivery in partnership with our local agency.
- Manage always-on creator and podcast programs across North America, overseeing deliverables, usage rights, timelines, and reporting to ensure campaigns are executed with consistency and quality.
- Act as a collaborative partner across internal brand, media, and international teams — aligning on campaign objectives, creative direction, and localization needs.
- Manage agency relationships, ensuring smooth day-to-day operations, clear feedback loops, and alignment across briefs, casting, and campaign timelines.
- Proactively identify test-and-learn opportunities for creator partnerships — including new formats, platform expansion opportunities, or emerging storytelling styles.
- Stay ahead of cultural and platform trends, sharing relevant insights and creator examples with the broader team to inform content direction and casting strategy.
- Help organize campaign wrap-ups, track performance KPIs (engagement, views, sentiment), and synthesize insights into shareable recaps and strategy updates.
What We’re Looking For
- Skilled professional in creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
- Fluent in Spanish and English — both written and verbal — with demonstrated cultural fluency and familiarity with creator talent and audience behavior in Mexico.
- Proven experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
- Highly organized project manager who can juggle multiple campaigns, deadlines, and feedback cycles without missing details.
- Deep understanding of social platforms, including, but not limited to, TikTok, Instagram, Substack, and YouTube, including platform norms, creator dynamics, and evolving content formats that resonate with Gen Z and millennial audiences.
- A strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
- Strong collaborator who is comfortable working across brand, media, ops, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
- Passionate about modern dating culture, emotionally intelligent storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.
Salary Range
$92,500.00 - $120,000.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Working on the Marketing team is...
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
Perks & Benefits
Do your best work, live your best life
A call to get to know each other.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview.
Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Full-Time & Hybrid Employees
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Join our Team
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Frequently Asked Questions
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Apply for this roleDiversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.