Cultural & Consumer Insights Lead
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
Hinge is hiring a Cultural & Consumer Insights Lead to play a highly visible, strategic role within Hinge’s marketing team. The Cultural & Consumer Insights Lead will be responsible for leading a new team dedicated to understanding the cultural forces shaping modern dating across different global markets. The mission of the Cultural & Consumer Insights team is to uncover deep human insights, and translate them into business-wide strategies that will help Hinge lead and innovate in the dating app category. As the leader of this team, you will drive the execution of the roadmap and set the foundation for integrating cultural & consumer insights into our marketing and product strategies, ensuring Hinge remains a culturally relevant and inclusive brand.
Responsibilities
- Thought Leadership: Drive the execution of Hinge’s Cultural & Consumer Insights roadmap and build cross-functional buy-in by showing how your work could inspire relevant marketing and product strategies.
- Deep Research Expertise: Direct internal teams and external partners through a variety of research methods (qualitative, quantitative, ethnographic, semiotics) to investigate important cultural dynamics affecting Hinge and dating globally. Partner with UXR, Business Intelligence, and Finance to leverage internal data where needed.
- Storytelling & Strategy: Synthesize large amounts of research across different sources and connect the dots into clear insights stories that are easily digestible and prone to ignite action.
- Workshops & Socialization: Organize and facilitate workshops with marketing and product teams to socialize cultural insights and ensure they are integrated into strategic planning at the right time.
- Agency Management: Direct external research and strategy agencies, providing clear briefs and strategic direction to ensure their work aligns with Hinge’s Cultural & Consumer Insights goals. Oversee the quality and relevance of agency deliverables, and ensure they are grounded in actionable insights that move Hinge’s marketing and product strategies forward.
- Global & Local Perspectives: Balance global trends with regional and local cultural nuances, ensuring that Hinge’s brand messaging and product features resonate with diverse audiences worldwide.
What We're Looking For
- Extensive Experience: 8+ years in brand, marketing, consumer, or cultural research on the client and/or agency experience. You have hands-on expertise with various research methodologies (qualitative, quantitative, ethnographic, semiotics) and a strong appetite for unearthing deep, human insights that inspire.
- Demonstrated Leadership: Strong leadership skills with a history of managing and influencing teams, including building strong relationships with cross-functional partners and C-Level executives.
- Skilled Strategist: Ability to act as a bridge between research and strategy, with a track record of authoring inspiring insight stories & strategies that unlock growth for consumer-focused companies.
- Cultural Decoder: A passion for uncovering the subtle, often hidden, cultural drivers influencing how people think and behave. You’re not afraid to bring avant-garde thinking to the table.
- Mission-Driven: Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.
- Experience working on global brands is a plus. So is comfort with quantitative data.
Salary Range
$175,500.00 - $210,500.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Apply for this roleDiversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.