Marketing
•
Full-time
Marketing Analytics Lead
New York, New York
•
hybrid
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
:
We’re hiring a Marketing Analytics Lead to be the connective tissue across Brand, Growth, and Product Marketing who will turn noisy, multi-country data into crisp, executive-level recommendations on where and how we invest next. You’ll own the monthly, big-picture view of marketing performance (actuals vs. forecast), manage the marketing budget tracker, synthesize country-level trends, and translate MMM/incrementality learnings into budget allocation considerations across campaigns and channels. You’ll also run our Monthly Marketing Trends meeting with the VP, Global Marketing and the Brand, Growth, and PMM Directors, providing one narrative that aligns teams, results and investment.
Responsibilities
- Build and maintain executive-ready dashboards/scorecards by market, objective, and channel (spend, reach, efficiency, brand health and brand lift).
- Set the agenda, build the pack, and facilitate the monthly discussion with the VP and Directors.
- Present regional, country, strategy and and channel-level trends; explain actual vs. forecast variance, drivers, risks, and opportunities.
- Recommend reallocation scenarios across campaigns/channels; track decision follow-through.
- Run “what-if” scenarios using MMM elasticities and test results to guide investment allocation.
- Maintain market-level forecasts; decompose variance and advise on course-corrections.
- Tracking of country level allocations by strategy against annual plan
- Prepare/share clean inputs for MMM and incrementality; ensure data fidelity and methodological consistency.
- Digest and socialize findings with clear implications for media mix, incrementality and market-level investment.
- Partner with brand, growth & media teams for holdout implementation and analysis for channel investment and large scale campaigns.
- Partner with finance on top of funnel business trends analysis on an ad-hoc basis (i.e. if we see conversion changes and need to dig into the source)
- Produce high-level readouts for big campaign moments: including pre-/post- and YoY comparisons.
- Combine business metrics (e.g., acquisition, revenue proxies, LTV indicators) with brand health metrics (e.g., QuestBrand/YouGov/Ipsos, platform brand-lift) to form a POV on whether objectives were met and what we learned.
- Support the VP, Global Marketing in “state of the business” reviews across geographies.
- Surface country-level signals, opportunities, and risks; coordinate with Finance, Media, and Marketing to align on actions.
- Serve as the Global Marketing analytics point-of-contact with Match Group central analytics teams and external partners.
- Collaborate with Data Engineering/Analytics to QA pipelines and keep decision-grade data flowing.
What We’re Looking For
- 7–10+ years in marketing/media analytics (consumer subscription or mobile/app experience a plus).
- Strong BI skills (Looker/Tableau/Data Studio); working fluency in Python/R for analysis and scenario modeling.
- Hands-on experience supporting MMM and incrementality/geo tests; proven ability to convert model outputs into budget decisions.
- Fluency with brand-lift methodologies and brand equity tracking (e.g., QuestBrand, YouGov, Ipsos) and how to integrate with performance KPIs.
- Executive presence: succinct storytelling, meeting facilitation, and stakeholder management across senior audiences.
- Data rigor: taxonomy design, QA habits, comfort with ambiguity, and bias to action.
- Familiarity with privacy-aware measurement and mobile attribution (e.g., AppsFlyer/Adjust) is a plus.
Salary Range
$142,500.00 - $180,000.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Working on the Marketing team is...
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
Perks & Benefits
Do your best work, live your best life
401(k) Matching
401(k) Matching
We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth
Professional Growth
Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.
Parental Leave & Planning
Parental Leave & Planning
When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).
Fertility Support
Fertility Support
You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $10,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.
Date Stipend
Date Stipend
Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.
ERGs
ERGs
We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
A call to get to know each other.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview.
Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Full-Time & Hybrid Employees
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Join our Team
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Frequently Asked Questions
You’ve got questions, we’ve got answers
Apply for this roleWhat does Hinge’s relationship with Match Group mean?
What does Hinge’s relationship with Match Group mean?
In early 2019, Hinge was fully acquired by Match Group. Founder and CEO, Justin McLeod, still leads an executive team that sets the overall mission and vision for Hinge as well as our working norms, policies and day-to-day priorities. While certain corporate functions are managed at the MG portfolio level, working for Hinge is intentionally a unique experience.
TLDR: We get the best of both worlds! Hinge still gets to operate like a small company, and we have the stability and resources of a much larger legacy company that has stood the test of time.
I’ve never used Hinge before. Am I still a fit for this role?
I’ve never used Hinge before. Am I still a fit for this role?
Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!
What requirements are there for in-office and hybrid roles?
What requirements are there for in-office and hybrid roles?
Hybrid roles at Hinge are based in NYC and require weekly presence in our Meatpacking District office. The team values in-person collaboration and we hope to see everyone in our beautiful office space three days a week starting Fall of 2023. Each team will have some freedom to determine what works best for them, but we generally aim for consistent in-office days to maximize the opportunity to collaborate.
TLDR: Beautiful working spaces, lots of plants, even more food and snacks, dog friendly - 3 days a week :)
What can I expect from Hinge’s culture?
What can I expect from Hinge’s culture?
Relationships are at the core of everything we do.
And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.
We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.
How many people currently work at Hinge?
How many people currently work at Hinge?
We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.
How does compensation work?
How does compensation work?
Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.