Marketing
•
Full-time
Creator Marketing Manager
New York, New York
•
hybrid
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the role
We’re looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems. This role will focus on driving innovative creator-led campaigns that expand our reach to new audiences and markets, while continuously testing and learning to evolve our approach as culture evolves.
You’ll work at the intersection of creativity, culture, and performance, partnering closely and often with cross-functional teams to bring bold ideas to life and ensure our creator strategy is both impactful and measurable. This is an exciting opportunity for someone deeply curious about where social and creator marketing is headed, and eager to experiment with new formats, platforms, and storytelling approaches.
Responsibilities
- Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth
- Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences
- Build clear, strategic creative briefs that guide creators and internal stakeholders toward high-quality, on-brand output
- Partner cross-functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement
- Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments
- Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team
- Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes
What we're looking for
- 3-5 years in a professional setting managing creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
- Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
- Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube and strong curiosity about the evolving social and creator landscape.
- Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
- Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
- Experience expanding into new audiences or markets through creative marketing strategies
- Experience working in tech or on consumer-facing digital products is a plus
- Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.
Salary Range
$97,000.00 - $117,000.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Working on the Marketing team is...
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
Perks & Benefits
Do your best work, live your best life
401(k) Matching
401(k) Matching
We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth
Professional Growth
Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.
Parental Leave & Planning
Parental Leave & Planning
When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).
Fertility Support
Fertility Support
You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $15,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.
Date Stipend
Date Stipend
Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.
ERGs
ERGs
We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
A call to get to know each other.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview.
Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Full-Time & Hybrid Employees
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Join our Team
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Frequently Asked Questions
You’ve got questions, we’ve got answers
Apply for this roleWhat does Hinge’s relationship with Match Group mean?
What does Hinge’s relationship with Match Group mean?
In early 2019, Hinge became part of Match Group. Since then, Hinge’s executive team has continued to set our mission, vision, and the working norms that guide how we show up every day. While some corporate functions are supported at the Match Group level, working at Hinge is unique experience — shaped by our people, our values, and our product.
TL;DR: We get the best of both worlds! Hinge still operates like a small, mission-driven company, and we have the stability and resources of a company that’s stood the test of time.
I’ve never used Hinge before. Am I still a fit for this role?
I’ve never used Hinge before. Am I still a fit for this role?
Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!
What requirements are there for in-office and hybrid roles?
What requirements are there for in-office and hybrid roles?
Hybrid roles at Hinge are based in NYC and require three days per week in our beautiful Meatpacking District office. We believe there’s real value in in-person collaboration and have designed our hybrid model to balance focused work with meaningful time together.
Our office is a space people genuinely enjoy spending time in — beautiful working areas, lots of plants, plenty of food and snacks, and yes, dog friendly.
What can I expect from Hinge’s culture?
What can I expect from Hinge’s culture?
Relationships are at the core of everything we do.
And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.
We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.
How many people currently work at Hinge?
How many people currently work at Hinge?
We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.
How does compensation work?
How does compensation work?
Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.