Jackie will lead the company’s global brand and marketing efforts in support of its mission to become the go-to dating app for intentional daters.
January 10, 2022 - Hinge, the dating app “designed to be deleted,” announced that Jackie Jantos has been named Chief Marketing Officer. As Chief Marketing Officer, Jackie will lead the team in global marketing, creative, and communications strategy. With twenty years of experience in global brand strategy and marketing programs, she has an extensive background in designing innovative and creative campaigns worldwide.
The news comes as the company experienced significant growth and released innovative app updates that helped daters find love in new ways throughout the pandemic. Hinge tripled its revenue in 2020, and recently achieved revenue growth north of 100% year-over-year, according to the Match Group Q3 2021 Earnings. After the launch of Voice Prompts in the app this past October, Hinge sparked conversations off the app and gained virality on TikTok through organic user-generated content.
“Hinge will continue to add new tools to help singles fully show up as their authentic selves through their profiles. I’m excited to collaborate with the team in making our product relevant for all daters and building a safe, intentional community where we can help everyone find a meaningful relationship,” said Jackie.
Prior to Hinge, Jantos served as the Chief Marketing Officer at Dashlane and the VP of Global Brand and Creative at Spotify. At Spotify, she built an award-winning 100-person marketing team, designed all aspects of the Spotify brand, and steered numerous creative and content programs. Under her leadership, Spotify made its debut as one of Interbrand’s ‘Best Global Brands.’
She is an advocate for the role of global brands in creating positive value for society and social change. Having grown up in an international community, Jackie has a passion for working with brands to drive social change for real communities and people. As CMO, she believes brands are responsible for creating a deeply human understanding of who the product serves and orienting the company around those people’s needs.
“I met my husband online more than ten years ago, so I know firsthand the significant role online dating plays in our world today,” said Jackie. “Hinge is eager to support a return to dating and building new relationships in real life. I’m thrilled to be a part of a brand that not only connects people online but is committed to getting them out on great dates in the real world.”