Hinge’s Guide to Dating Sunday 2025
The start of a new year is full of hope and fresh opportunities and the perfect time to lean into new connections. Enter Dating Sunday, the first Sunday in January when dating apps see increased activity as daters reflect, reset, and set their intentions for the year ahead.
With a little preparation, daters can make Dating Sunday the start of something meaningful. Hinge is revealing everything you need to know to get off the app and onto great dates in person.
What is Dating Sunday?
Dating Sunday is the first Sunday in January and is annually recognized as the busiest day for dating apps. On this day, Hinge sees a substantial increase in activity, with users more actively seeking and initiating conversations that spark their new year of dating.
Why are daters more active during this time?
It’s when daters get on the app as a part of their New Year’s resolution to find love. Hinge’s Love and Connection Expert, Moe Ari Brown, LMFT, explains:
“As we move into the first days of the new year, many people find themselves reflecting on the past year and visioning for the year ahead. The new year marks a shift from one chapter to the next and offers us the opportunity for a reboot. For daters looking for connection, the New Year energy also brings hope, promise for renewal and fresh starts to their dating lives.”
Moe Ari Brown, LMFT, Hinge's Love and Connection Expert
How can people prepare for Dating Sunday?
Ahead of Dating Sunday, Hinge is encouraging daters to embrace a concept we call “Dating Forward” — focusing on intentional and thoughtful actions that create the love life you want. Think through your goals for the new year and make intentional changes to how you approach dating.
What should people do on Dating Sunday?
Here are tips from Hinge’s Director of Relationship Science, Logan Ury, on how to approach Dating Sunday with intention and set yourself up for success:
- Refresh your profile. Hinge's personalized profiles feature Prompts that help you showcase your authentic self and make it easier for potential dates to get to know you meaningfully from the beginning.
- Look for reasons to say “yes.” It’s tempting to approach dating as an exercise in discovering what’s wrong with people or finding a reason to say no. Look for the potential in someone and explore where the connection might lead.
- Comment on a profile you’re interested in. Comments lead to more matches than likes or just leaving an emoji! People appreciate when you invest effort into getting to know them.
- Start the conversation right away. Once you match with someone, send a message as soon as possible. Your best chance at getting a response is within 24 hours of matching with someone on Hinge. Ask them questions and start to discover who they are beyond their profile.
- Send a Voice Note. Voice Notes are a great way to connect with a match and show another side of you beyond your profile. In 2024, conversations with Voice Notes were 40% more likely to lead to a date.
- Make the most of Dating Hour. Send a message when other users are most active. This is when your messages are most likely to get noticed and responded to.
Dating Hour 2025
Dating Sunday is more than just a busy day — it’s an opportunity to embrace the fresh start of a new year and approach your love life with purpose. It could be the beginning of a new meaningful relationship.