AI at Hinge | Our Principles

At Hinge, we are committed to safe, ethical and responsible innovation that helps daters get off the app and onto great dates. We believe in using AI as a guide to help daters intentionally connect; we don’t believe AI should distract you from finding authentic and meaningful connections. Today, we use AI to help enhance your app experience, and we are exploring new ways to integrate Generative AI. Below are the principles that guide our approach to AI at Hinge.

01 Transparency

We believe you should be able to easily understand how we use AI and how it improves your dating experience.

Overall, we use AI in service of helping you intentionally date. Currently, Hinge uses AI to create a personalized experience and make informed predictions about who might be a good match for you. Our technology suggests people based on the preferences each dater sets in the app (such as age, distance, family plans and more), who you are likely to like, and who is likely to like you back – all based on your previous interactions and the information you provide us. As our app learns more about you, it will continually adjust the predictions. Additionally, we offer optional AI-enabled features to help you improve your profile.

We also use a combination of AI-based moderation tools and human moderators to keep our community protected from harm (like scamming and harassment) and to help ensure that our users are adhering to our Terms of Service.

Protecting your privacy is core to the way we design and build AI powered services and features to help you build meaningful connections. Learn more about how we interact with your data in our Privacy Policy.

02 Authenticity

At Hinge, we believe that authenticity is critical to forming lasting, meaningful connections.

AI should not come at the expense of daters' safety or their ability to discern fact from fiction. Additionally, it’s important for every Hinge dater to show up as an open and sincere version of themselves.

If you decide to include generative AI images, audio, or video in your profile, it should not be used to misrepresent yourself or your intentions — per our Terms of Service and our Member Principles. Our goal is to ensure that our users only leverage AI to build trustworthy connections with other daters, so they can find love and delete the app.

03 Equity

At Hinge, we believe that all daters should have a just and fair experience, regardless of their lived experiences or backgrounds.

We strive to build AI that encourages equitable outcomes, and we are committed to supporting all communities and groups of people on their journey to find love. We believe that no group should experience unjust preferential treatment or increased marginalization as a result of AI on Hinge.

We acknowledge that there are disparities in the world, and that a commitment to not cause harm is not the same as making things better. We want AI features to benefit the Hinge community, particularly addressing the needs of marginalized and underserved groups. Before we launch any new AI-enabled features, we work to understand how the features might impact diverse groups (e.g. LGBTQIA+ daters, BIPOC daters and more) to identify and mitigate risks and potential bias. We continually assess and improve all features on Hinge to lead to better outcomes for all of our users. This has been, and will continue to be, our commitment at Hinge.

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What you can do to help protect the Community:

At Hinge, we’re committed to maintaining a community built on trust, safety and our Member Principles. We believe that a community empowered with knowledge and resources is an integral part of maintaining a positive experience for all.

If you encounter another dater who you believe may be using AI in a manner that violates Hinge’s Terms of Service or our AI Principles, you can submit a report in-app or here.

If you have personal feedback on our AI technology or the experience of other Hinge daters, please share it with us by emailing hello@hinge.co.