Creative Copywriter
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
:
We are looking for a conceptual Copywriter with a big heart and a small ego to join Hinge’s brand team.
You should have a passion for creating inspiring, clear, and contemporary work that lives at the center of culture. We’re looking for a true creative – you live for big conceptual thinking that is always cleverly rooted in strategy. As a writer, you’re passionate about the impact words can have and are deeply empathetic and considerate in your approach.
Additionally, you’re an expert at your craft, highly strategic, and excited to execute Hinge’s voice and narrative vision across global marketing campaigns, product launches, in-app moments, social impact initiatives, and more.
If you’re an imaginative word-smithing self-starter who likes to challenge the status quo, this one’s for you.
This role will report directly to the Creative Director, Narrative.
Responsibilities
- Write, dream, and write some more. Across campaign concepts, brand narratives, scripts, to social posts – your concise and engaging copy will bring Hinge’s creative strategy to life.
- Think big. You’ll turn sharp insights and latest trends in dating, pop culture, and design into out of the box ideas for category-leading marketing campaigns that include OOH, TVCs, Creator Marketing, and beyond.
- Collaborate with creatives, marketers, product design, and our team of love scientists to inspire daters worldwide.
- Represent the Hinge brand in Talent and Agency briefings.
- Take us into the future, with an appetite for AI tools, where/when it's right.
What We’re Looking For
- A mid-level creative copywriter: You have at least 4 years of copywriting experience, either in-house or at an advertising agency, complete with a portfolio of work that demonstrates your 'big idea' thinking and well-crafted clear, concise, and engaging copy across OOH, TVC, and beyond.
- Philosophically believe that crafting world-class writing means communicating in a simple, human way that is not a marketing sales pitch.
- You deeply care about the ethics and power of language through the lens of inclusion.
- Have deep experience writing in a multitude of mediums. From pithy to prescriptive, you will influence everything from product wayfinding to big brand narratives.
- Approach every project – from big campaign ideas to quick copy needs – with the same level of heart, enthusiasm, and rigor
- You love to act as a cultural curator and also an editor that gives others' voices a stage.
- Are a kind, well-intentioned, and collaborative team player: an autonomous builder that galvanizes cross-functional partners to execute in both traditional and never-done-before-your-brain-thought-of-it media.
- Have deep empathy and appreciation for the nuances of contemporary dating culture
- Possess a strong curiosity, ability to deal with ambiguity, work autonomously, and a preference for a fast-paced, entrepreneurial environment.
Salary Range
$104,000.00 - $125,000.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
Do your best work, live your best life
A call to get to know each other.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview.
Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Apply for this roleDiversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.