Research to help you find love.
The Mission
Getting dating down to a science.
When we say Hinge is designed to be deleted, we mean it. The Hinge Labs team works on understanding what makes a Hinge match successful, so they can make your next first date your last first date.
The Focus
What the team researches.
The Hinge Labs team studies the dating journeys of Hinge daters from download to date to deletion, so they can fine-tune all of the elements that make a difference.
First Impressions
The Hinge Labs team studies what makes for successful dating profiles, analyzing everything from photo themes to what a dater’s prompt answers communicates about their values.
Better Matches
Hinge is in the business of better matches, not just more matches. The Labs team uses your likes to learn your type so Hinge can personalize the kinds of people you see on the app.
Building Connections
When the chemistry is right, it can feel like magic—but there’s science to it too. Hinge Labs researches how messaging and audio or video calling can help you know if you’re a good match, so you can go on in-person dates that go beyond being good on paper.
Dating Burnout
Dating burnout is real. Instead of keeping you in a delete-reinstall cycle, the Hinge Labs team puts time into learning what leads to burnout and how to minimize it.
You
Above all, the Labs team knows what works for one person won’t work for everyone. So they’re always working toward providing you with custom insights that will lead to your breakthrough moment.
Research Methods
The Lab
The Hinge Labs team bridges relationship, emotion, and behavioral science with user experience research, business intelligence analytics, and data science to unlock insights about love and dating.
Existing Scientific Literature
Hinge User Surveys
Cause-and-effect Research
Behavioral Analysis
Featured Press
Hinge Labs in the headlines.
About Hinge