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July 12, 2021

Hinge celebrates singles breaking up with their profiles in its latest ad campaign

As a part of its ongoing ‘designed to be deleted’ campaign, Hinge unveiled four new international ads that celebrates the ultimate moment all dating apps users long for — finally deleting their profile. The four new spots playfully feature daters sharing the news with their profile pictures that it’s time to break up. While it’s been a good journey, they finally met their perfect match, and it’s now time to say goodbye.

The sports were produced in partnership with the creatively led advertising agency, Opinionated and rolled out globally across an assortment of media platforms, including television, video on demand, streaming, Facebook, Instagram, and Snapchat.

As Hinge’s mission is to be the most effective dating app for singles looking for meaningful connections, the spots showcase the app’s unique ability to get its users off the app and out on great dates that lead to a relationship.

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The dating app designed to be deleted
The dating app designed to be deleted