Marketing
•
Full-time
Senior Director, Marketing Operations
New York, New York
•
hybrid
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
:
We’re looking for a Senior Director of Marketing Operations to help Marketing scale into our next phase of growth. This role sits at the intersection of strategy and execution—building the systems and discipline that enable our teams to deliver great work at global scale.
You’ll partner closely with leaders across Marketing (Brand Marketing, Comms, Product Marketing, Growth, Strategy, Cultural & Consumer Insights, Creative, and Social Impact) and report directly to the Chief Marketing and Communications Officer. You’ll be the person who shapes how Marketing operates day to day, keeping teams aligned, ensuring they have what they need, and helping them deliver across functions, regions and the organization.
If you’re someone who brings structure without bureaucracy and drives clarity without constraining creativity, we’d love to connect.
Responsibilities
- Own and evolve the operating model for how Marketing plans, prioritizes, and makes decisions—in close partnership with Marketing leadership.
- Lead annual and quarterly planning, OKRs, and progress tracking, driving cadence and alignment across discipline directors.
- Define scoping and prioritization frameworks that focus budget, talent, and energy on the highest-impact work
- Drive alignment between Marketing’s roadmap and company-wide priorities. Partner with leaders across the business to flag risks and dependencies early and bring clear recommendations to Marketing leadership.
- Help the team arrive at well-considered decisions and keep them moving forward—ensuring alignment holds across functions and that priorities stay clear as work evolves.
- Forecast and manage capacity and volume across Marketing.
- Design and implement how decisions get made and work gets approved across teams and leadership, so work moves efficiently through the organization.
- Own the tools, systems, and workflows that help Marketing forecast demand, track progress, and measure impact.
Partner with Global Marketing for visibility into working and non-working spend and team operating budgets. - Lead and mentor the Marketing Operations team (producers, project managers, ops leads) and manage external contractors and freelancers.
- Scale how Marketing gets work done: team structures, workflows, and ways of working.
- Set clear standards for operational excellence while staying flexible across different workstreams and creative processes.
- Formalize and strengthen how Marketing engages and manages vendors and agencies, from scoping and onboarding to ongoing oversight. Partner with Marketing leadership on sourcing and contracting decisions.
Cross-Functional Alignment
Operations & Delivery
Who You Are
- A seasoned leader with 12+ years in marketing operations, production, or program management, including 5+ years building and leading high-performing teams.
- You’ve led go-to-market execution across brand, product, growth, and creative teams and know what it takes to get integrated work out the door.
- Equally comfortable in strategy conversations and campaign production.
- You see how the pieces fit together across Marketing, Product, and Operations.
- You’re good at taking something complicated and turning it into a plan people can actually follow.
- You know how to build and fix systems. You care about structure, but you’re not precious about it.
- You balance speed and craft—you know when to push for momentum and when to slow down for refinement.
- When things are unclear, you’re the person who helps the team figure out what to do next.
- People want to work with you. You lead with care, make decisions when they need to be made, and invest in the people around you.
Salary Range
$238,000.00 - $285,500.00 per year salary
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
Working on the Marketing team is...
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.
Mariah Barksdale
Integrated Marketing Strategist
Perks & Benefits
Do your best work, live your best life
401(k) Matching
401(k) Matching
We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth
Professional Growth
Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.
Parental Leave & Planning
Parental Leave & Planning
When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).
Fertility Support
Fertility Support
You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $15,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.
Date Stipend
Date Stipend
Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.
ERGs
ERGs
We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
A call to get to know each other.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview.
Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer.
We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Full-Time & Hybrid Employees
What you’ll love about our New York office.
We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Catered Lunches
Commuter Benefits
All-Gender Restrooms
Nursing & Wellness Rooms
Join our Team
Do you think we’d click?
If you’re passionate about inspiring intimate connections, join us.
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Frequently Asked Questions
You’ve got questions, we’ve got answers
Apply for this roleWhat does Hinge’s relationship with Match Group mean?
What does Hinge’s relationship with Match Group mean?
In early 2019, Hinge became part of Match Group. Since then, Hinge’s executive team has continued to set our mission, vision, and the working norms that guide how we show up every day. While some corporate functions are supported at the Match Group level, working at Hinge is unique experience — shaped by our people, our values, and our product.
TL;DR: We get the best of both worlds! Hinge still operates like a small, mission-driven company, and we have the stability and resources of a company that’s stood the test of time.
I’ve never used Hinge before. Am I still a fit for this role?
I’ve never used Hinge before. Am I still a fit for this role?
Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!
What requirements are there for in-office and hybrid roles?
What requirements are there for in-office and hybrid roles?
Hybrid roles at Hinge are based in NYC and require three days per week in our beautiful Meatpacking District office. We believe there’s real value in in-person collaboration and have designed our hybrid model to balance focused work with meaningful time together.
Our office is a space people genuinely enjoy spending time in — beautiful working areas, lots of plants, plenty of food and snacks, and yes, dog friendly.
What can I expect from Hinge’s culture?
What can I expect from Hinge’s culture?
Relationships are at the core of everything we do.
And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.
We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.
How many people currently work at Hinge?
How many people currently work at Hinge?
We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.
How does compensation work?
How does compensation work?
Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.
Diversity inspires innovation.
Hinge is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.